Attractive as super low cost or no cost house listings on the Internet may be, the strategy to sell your home on your own by simply listing your home on FSBO sites and free listing services is not a professional or effective way to sell your home for the highest price in the shortest period of time.
The reasons to use America’s Choice or 2.5% Real Estate Direct are basically the same reasons to use a good competing 6 or 7% Real Estate Broker. They are:
1. You will get a higher sale price with America’s Choice and Real Estate Direct then you will receive using Craigs List, FSBO sites, and local unknown MLS only brokers who do not advertise. Extensive research over many years conducted by real estate scholors at the Univerisity of Madison proved that point. You receive about 16% higher sale price with America’s Choice and Real Estate Direct – because of our advertising. This result is on par with the results pubished by the National Association of Realtors. Our program more than pays for itself, results in the same increased sale price as a good 6 or 7% real estate agent, but puts the money in your pocket.
2. The National Association of Realtors research has shown that buyers are using the Internet themselves to find available homes. In Rochester and Buffalo and Erie americaschoice.com is THE site for buyers to find homes at 0% commission. Buyers know this. Research shows that americaschoice.com continuously receives thousands of new and returning visitors. No other 0% commission site comes close or is even in the ballpark. Most of those sites do not even register. Buyers simply look to americaschoice.com on one hand and to realtor.com, buffaloniagarahomes.com and homesteadnet.com on the other hand. Thus, they get just about all the available homes. The only way to combine both sites and get all the buyers is to sign up with America’s Choice and go on the MLS with Real Estate Direct as the same time. This results in more buyers then you could get with any other real estate broker, and they are charging more than double.
3. It is easier and faster to use us. Our homes sell faster because you are in control and are able to communicate with the buyers faster. Our professional staff supports you the whole way. We have lots of talented employees. This is a real business, with real people. Don’t let a real estate agent tell you we simply take your money, give you a sign and leave you. Our clients tell us they hear this from agents but they know better. Our overhead to maintain a presense in the Democrat & Chronicle, the Buffalo News, the Erie Times and the Post-Standard along the producing the best full color real estate magazine distributed in expensive Wegmans and Tops is enormous. The results are worth it for you. Because of all this buyers keep looking to us for their new home.
4. 2.5% Real Estate Direct is the best real estate brokerage no matter how you look at it. Our agents are completely full service, licensed, are Realtors, knowledgable and available. They all sell homes and make a good living at it. We are simply willing to buck the collusive forces trying to keep commissions at 6 or 7%. We advertise more, conduct open houses, charge only upon a sale, use the MLS, and every other useful tool. Don’t fall for the arguments that somehow another broker is worth 6 or 7% no matter how your home sells and please don’t listen to the argument that other agents won’t show your home. It is completely false, wrong, not relevent, and is a fear tactic to force you to feel compelled, unwilling, to list at 6 or 7%. Get in contact with me if anyone says that to you.
Call us. Talk with me or Lisa, Laura, Jeremy, or Alyssa. Think about it.
