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“I need to sell fast”. That is the thought of sellers when they rationalize choosing to list with an old fashioned real estate agent they believe sells lots of homes in their area. “I would have tried America’s Choice or 2.5% Real Estate Direct BUT …”.
The “but” is typically “we need to move fast”, “we have to sell” “we don’t have time”.
So these sellers choose the agent of the neighborhood. You know these people. The thought process is that this agent somehow has “insight” into the particular area. In Buffalo there are a few high end Clarence/East Amherst agents, a few city agents, a few southtowns agents, and a couple of Snyder agents.  In Rochester there are the east side “luxury agents”, the “large agents” the city agents, etc.
Yet all around them intelligent, sophisticated people are seeing through this emotional, fear-laden choice and choosing to sell with us. The results are outstanding for these sellers. Look at these examples: The seller of 9385 Martin Road in Clarence called us. He verbalized his belief that he needed to list with a particular 7% agent who he thought sold many high end homes. Does she really? How many of her homes have been listed and re-listed? For every one sold how many have just sat on the market? Is she better? Well, he went with America’s Choice and the 2.5% Real Estate Direct 1% program. We obtained three, yes three offers, all over $375,000 and all for 1%. You can’t do better than that. Look how we sold a home on County Road for $699,000 at 1% and a home on Nature Cove for $665,000 at 1%. These sellers are made up of extremely accomplished people…industrial engineer with his own firm, Ear Nose and Throat surgeon. They think.
Look at this great story. The seller of 72 Ivy Lea in Tonawanda used this program to sell. In a matter of weeks this seller had over 50 showings from real estate agents and 50 showings from buyers directly… all this and he was not offering 3%!?! The seller accepted a contingent offer from a buyer who put their home on Neumann Parkway for sale with the same program. This buyer/seller had the same experience and took a contingent from a buyer who put their home up for sale on Highland in Tonawanda. This home sold in no time. So now all three are sold. Jeremy Bartee, our manager, handled all three sales. Ivy Lea sold for about $190,000 at 1%, Neumann Pkwy at about $155,000 at 1% and Highland sold at about $95,000 at 3% (1% to us and 2% to a buyer’s agent).
All these homes, from the $699,000, the $665,000, the $375,000, the $190,000, the $155,000 and the $92,000 all sold fast (all in less than 6 weeks), and at the highest price per square foot. So, remember the thought, “I need to sell fast so I need to list with so and so”. What do you think of that?
p.s. we have the same stories in Rochester. The agents have been selling out their inventory. We do have a better system. I know it. Our sellers know it. Real estate agents know it.

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