A pile of contracts from our Rochester office were dropped on my desk for review. I do not typically see the contracts where our sellers at America’s Choice sell completely commission free. The procedure for the 0% commission sales is for the attorneys to draft and review these contracts.
The contracts I am reviewing have been produced from either the 1% America’s Choice/2.5% Real Estate Direct program or the 2.5% listing program.
Let’s examine a few: 148 Rawlinson, Greece sold with a buyer’s agent from Nothnagle receiving 1%. The seller here sold in less than 3 weeks, received a great price, had the services of Susan Payne on his side for negotiations. Susan’s charge was also 1%. What a great result. There were numerous showings from buyers without agents and from buyer’s with agents. 2 agents, great service by all, and a total of 2%.
762 Grand Avenue, Rochester sold in less than 2 weeks with a buyer’s agent from Nothnagle receiving 1%. Again, the seller had the services of Susan Payne to negotiate with the buyer’s agent and obtain a great result. Susan’s charge for her services was 1%. This seller is buying a home with Susan as well.
224 Round Pond Lane sold with the buyer’s agent receiving 2%. Linda Lehtonen’s charge as listing agent was 1%. Again, another great result in a short time. Two agents. Great Service.
Of course, there were many to review where there was no buyer’s agent, so the listing charge was either 1% or 2.5% depending on the type of listing contract. Examples include 53 Rochelle Drive for $131,000, 3929 Ball Road in Marian for $185,000 in a matter of weeks.
All of our sellers receive great service and real marketing. We see here that buyer’s agents commissions are falling everywhere, and do not need to be 3%. Are you still caught up in the thought process that it is the amount of the buyer’s agent commission that affects your ability to sell or your sale price? By focusing on this aspect, you are being deflected away from asking the important questions: Where am I really being advertised? Am I in print in supermarkets that draw thousands daily? Am I on americaschoice.com, one of the most branded, respected and recognized real estate websites in Rochester and Buffalo? Am I syndicated to the important other real estate sites (not just a list of mainly useless sites)?
Focus on what you listing agent really does for you. Our agents and our system does it all for you.
